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CASE STUDY

SOL MEXICAN COCINA

SOL Mexican Cocina is unlike any other Mexican restaurant.

ABOUT THE
SOL MEXICAN COCINA CAMPAIGN

SOL Mexican Cocina is a restaurant chain inspired by the best of coastal Baja California, and grew out of many memorable surf trips down the spectacular peninsula. In a casual, friendly setting, SOL offers an upscale Mexican dining experience that celebrates authentic flavors and Mexican traditions with an ever-changing array of fresh seafood and seasonal fresh ingredients. SOL came to the Monocle looking for a way to streamline their digital advertising and increase their social engagements.

OUR RESULTS ARE VERY RELAXING

You may not think it’s hard to get patrons to relax with a hand-made margarita, but we took on Sol Mexican Cocina in a market that is jam-packed with Mexican restaurants. We knew Sol was different and they knew we were different. Their food is amazing – so were our results with a cohesive marketing campaign that doubled social bookings!

ENGAGING MARKETING WORKS

When you want to engage your customer in your success – look at our success. We delivered a 500% increase in social engagement and that pays off with more customers!

ONE YEAR – DOUBLED RESULTS

We bring the customer to you. Social bookings doubled in the 1st year we worked with Sol. That’s more people discovering and enjoying their unique fresh approach to Mexican food.


KEEPING IT FRESH

Sol Mexican Cocina has built their reputation by using the freshest ingredients from the sea and the farm. Everything is made from scratch including 24 different salsas. Monocle knows that digital advertising must be kept fresh, too. Our expert digital management created a 500% increase in social engagements for Sol.

EXPANSIVE COVERAGE

You can rely on us to get the job done while we streamline your workload. We created a "parent/child" relationship that produced real results and real-time savings for our client.

SOCIAL & DIGITAL ENHANCEMENTS

We create an on-going relationship with your customers or clients. We invited them to know Sol and know what Sol was serving. The result? Social "followers" has tripled.

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  • Search Engine Marketing
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  • Social Media Management
  • Franchise Marketing
  • Search Engine Marketing
  • Search Engine Optimization
  • Social Media Management
  • Franchise Marketing